Twitter has announced an expansion of the range of political ads allowed on the platform. This goes against a global ban on political advertising that has been in place for more than three years. The company, now owned by Elon Musk, is on the verge of bankruptcy and is apparently looking for additional ways to make money.
Twitter will also relax its ad policy on “cause ads” (dedicated to specific events) in the United States. In the future, the company will bring its advertising policy in line with the norms acceptable on television and other mass media.
Twitter banned political ads in 2019 after the leading social network faced a wave of criticism for failing to prevent the spread of election misinformation. At the same time, advertising was also limited “for the malice of the day”.
“We believe that [внимание к] a political message should be earned, not bought,” Jack Dorsey, then Twitter’s chief executive, tweeted when announcing the move.
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Since Musk took over Twitter in late October, the platform has seen an exodus of corporate advertisers due to a series of moves by the new management: layoffs of thousands of employees engaged in moderation and other public functions, unblocking of the account of the 45th president of the United States, Donald Trump, changes to the verification function , which allowed fraudsters to impersonate others, as well as due to the general reputational losses of the company.
Twitter has also started banning journalists who write about Elon Musk and ElonJet. Reporters from CNN, The New York Times and others found themselves in the bathhouse
Source: Reuters
