In addition to the sports performance and the demonstration of trailers for future films, the Super Bowl also attracts attention with the performance of stars. This year, during halftime of the Super Bowl, 2,023 spectators were entertained by Rihanna as part of the Apple Music Super Bowl LVII show. It will be recalled that last year Apple became a new sponsor of the Super Bowl music show – the company will pay $50 million for each number.
In addition to Rihanna’s performance, the audience was also entertained by a demonstration of original and sometimes hilarious advertising, which also sometimes involves the participation of showbiz stars.
For example, for the Big Game commercial, Paramount+ brought in Sylvester Stallone and his daughters Sophia, Scarlett and Sixtine. And in the video you can meet other famous characters, such as Dora the Explorer, Captain Pike, Ensign Beckett Mariner, Lieutenant Dangle, as well as Beavis and Butt-Head.
In the Busch Light ad, singer-songwriter Sarah McLachlan parodies her ASPCA ad.
Dunkin’s commercials feature Ben Affleck most of the time. And very little – Jennifer Lopez.
We suggest you familiarize yourself with other interesting Super Bowl 2023 commercials.