“Comprehensive Internet Marketing” from the Onpage online school is one of the largest digital marketing courses on the market. It consists of nine modules and 163 lessons.

The course is suitable for beginners, marketers who want to fill knowledge gaps, small business owners and managers. In the partner project, the Onpage team explains what topics the “Complex Internet Marketing” course program includes and what its graduates will receive.

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How the course is taught

Training at Onpage School consists of several stages:

• watching small and clear theoretical videos;
• practical screencasts showing how to use the tools;
• testing and homework;
• final webinar for the module, where students’ projects are analyzed.

Each module and the final webinars of the course are led by professionals with extensive experience in Internet marketing.

Course program

“Complex Internet Marketing” consists of nine modules and 163 lessons This is one of the largest courses on the market.

Below are the names and brief descriptions of all modules.

• Marketing strategy

The “Marketing Strategy” module examines the principles and stages of creating a marketing strategy for a business and drawing up a marketing budget. Separate lessons are devoted to the path of the client and buyer, goal setting, target audience, Jobs to be Done theorythe theory according to which a person buys a certain product or service to solve existing problems and improve something in life, marketing channels, competitor analysis.

• Site creation

The module tells about the stages of creating a site and the main terms in design, teaches how to choose a color scheme for the site and design the structure of the landing page. Students will also receive step-by-step instructions on how to create a site using builders and on the WordPress platform.

More information about the “Comprehensive Internet Marketing” course is available on the website

• Search optimization

The SEO module covers topics such as search engine basics, site indexing and ranking, basic strategies and ranking factors. Students will learn to analyze competitors, conduct internal site optimization, and develop a semantic core.

Special attention is paid to the structure of the site and the creation of high-quality content, including the preparation of images and the formulation of tasks for copywriters.

Specific topics include promoting links, getting unanchored links, working with the Web Archive, and using tools like Google Search Console. In addition, students will learn how to apply SEO tools based on artificial intelligence, such as ChatGPT.

• Marketing in social networks

In the SMM module, the basics of marketing in social networks are studied, starting with a briefing and ending with the development of complex advertising campaigns. Special attention is paid to work with such platforms as Instagram and Facebook.

In particular, students will learn how to use Stories on Instagram, master the technique of creating engaging content, analyze account statistics and interact with opinion leaders. Plus, they’ll learn how to create interactive Instagram games that increase audience engagement and expand your reach.

The Facebook section tells about the peculiarities of working with personal profiles and business pages. This knowledge will allow students to develop successful SMM strategies, attract new customers and increase audience loyalty.

Learn more about the “Comprehensive Internet Marketing” course here

• Targeted advertising

This module explores tools and strategies for advertising on Instagram, Facebook and TikTok.

Students will learn how to create and configure audiences and work with a business manager. They will be able to install and configure the pixel on the site, confirm the domain and configure conversions. Course participants will also learn how to work with different types of audiences, including custom, lookalike, saved, and crossover audiences.

The module takes a detailed look at ad formats and setting up campaigns for different objectives such as reach, traffic, engagement, video views, conversion, messaging and lead generation.

A separate block of the course is dedicated to working with the TikTok advertising cabinet.

• contextual advertising

In the Google Ads module, they study different types of advertising in Google, features of creating and setting up advertising campaigns, as well as integration with other Google services.

Students will be able to organize advertising campaigns, create a Google Ads MCC account and work with Google Analytics. Learn how to collect and cluster keywords, learn what negative keywords are, and the types of keyword matches to write effective ads.

The module provides basic knowledge on setting up advertising in the context-media network (CMS) and remarketing.

You can learn more about types of advertising and setting up advertising campaigns on the course

The module is dedicated to how to work with Google Analytics and Google Tag Manager to analyze traffic and track user behavior. Students will be introduced to basic analytics goals and basic GA 4 reports. Particular attention is paid to the study of such indicators as rejections and the attribution model.

• Content marketing

In this module, students learn how to work with different types of content. Learn how to create, design and effectively run a YouTube channel, promote videos and set up YouTube advertising.

The module will also consider the basics of creating and maintaining a Telegram channel. This tool allows you to expand your audience and use additional tools to communicate with subscribers.

Separate topics are devoted to affiliate marketing and the use of content monetization platforms such as Patreon. They help to earn money on creative projects, in particular in Western markets.

What is content marketing and how to promote videos and set up YouTube ads here

• Retention-marketing*a set of tools and actions aimed at retaining customers and increasing their loyalty to the brand

In this module, the most attention is paid to email marketing. It is one of the most effective ways to communicate with customers, increase their loyalty and encourage repeat purchases.

As a bonus, students will learn to create chat bots.

What graduates will receive

Students of the “Complex Internet Marketing” course will have access to high-quality materials, video lectures, online webinars and bonuses from the school’s partners. Everyone who successfully completes the course will receive a certificate confirming knowledge and skills in the field of Internet marketing. And they will also invite you to the closed Onpage community, whose members exchange experience, find new partners and customers.

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