CDP eSputnik is a Ukrainian solution for retaining e-commerce customers and increasing profits from interaction with them. For example, thanks to the platform, the Foxtrot network increased sales of accessories by 16% with the same traffic, online sales of ANC Pharmacy increased by 3% in two months, and Dnipro-M received 17% more income from mailings. In total, eSputnik is used by 3,000 companies, including 300 large ones, from 23 countries.

Despite the war and the crisis, the company brought two subsidiary brands to the Western market and continues to improve the service. In the partner material, the CDP eSputnik team tells how the platform works, what new functions appeared in it last year, and shares case studies of famous clients. And there is more special offer for ITC.ua readers.

eSputnik gives new customers a month of CDP functionality. by promo code CDP_ITC You will get one month of use of the Advanced or Professional tariff for free when you pay for two months. Join before April 30, 2023.

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True omnichannel marketing

CDP eSputnik is a customer data platform for large and medium-sized ecommerce businesses. Thanks to it, companies can automatically collect and combine user data from the site, from the mobile application, offline, direct channels and use it for segmentation and personalization of further campaigns.

The platform combines user data in one profile. As a result, the brand knows exactly when it is interacting with the same person in the app, on the website and in the store, and not with several different ones.

CDP eSputnik provides eight channels for communication with clients:

• e-mail;
• SMS;
• web and mobile push;
• Viber;
• in-app;
• app inbox;
• pop-up

All of them are consistent with each other, because they use and supplement one data set. Thanks to this, the company has a complete history of interaction with each buyer and the ability to create accurate personalized offers for him. In addition, you can enrich the profile with data from external databases, such as BigQuery, PostgreSQL, Google Sheets, Firebase, for real-time personalization and segmentation.

Thus, the business receives up-to-date and complete information about customers in one system. This enables automated engagement with users through personalized trigger campaigns.automatic messages that are sent to customers in response to a specific action or inaction on the site, application, newsletters, etc.

More details about how CDP eSputnik helps large and medium-sized ecommerce businesses are described in the case studies.

Advanced AI-based segmentation and personalization

eSputnik allows you to create customer segments based on available data about them, including behavioral ones, which are constantly changing. The system also has segmentation by events. Any event, for example, an order, its parameter, for example, an amount, or their combination can be assigned as a group formation condition:

To make the interaction with each customer even more accurate and profitable, the business can use personal product advice. eSputnik has it 180 ready-made tested algorithms, which are guaranteed to increase the average check and conversion to purchase.

In the system, you can immediately adjust the pages, location and design of cards of ready-made blocks, conduct A/B testing.

Learn more about how personalized product recommendations can help your business increase profits.

Dmytro Kudrenko, CEO of eSputnik:

“Recommended product selections can be used on the website, in the application, in newsletters and even offline. Thanks to the unification of data and the omnichannel nature of eSputnik, the client will see the same offers on all channels, which will provide him with a seamless, personalized user experience. According to our statistics, recommendations generate about 20% of the online sales of stores.”

The Foxtrot network increased the sale of accessories by 16% with the same traffic, and the depth of views and engagement on the site – by 10%. Product recommendations for Foxtrot are created by joint efforts of AI and data science specialistsdata analysis. eSputnik’s algorithms can predict which products customers will buy with an accuracy of up to 60%. To ensure that only the right products are included in the selections, this process is controlled by an analyst who adjusts and trains the system.

Recently, eSputnik has introduced a recommendation algorithm in mass mailings, which allows you to select relevant offers for a large number of recipients. AI calculates which products each user is more likely to buy based on previous purchases and clicks. It increases CTRthe ratio of users who clicked on the recommendation to those who saw it, and the conversion after the click. According to our statistics, this algorithm already brings customers an additional 14% of orders from the campaign.

eSputnik gives new customers a month of CDP functionality. by promo code CDP_ITC You will get one month of use of the Advanced or Professional tariff for free when you pay for two months. Join before April 30, 2023.

The most profitable ecommerce trigger emails

In eSputnik, businesses can immediately launch proven triggers and not waste time searching and testing.optimal ways of solving the problem. Over the years of analysis, the team highlighted the 15 most profitable pro-scenarios for ecommerce: “Reduced price for items in the cart”, “Regular demand”, “Abandoned search”, “Reactivation” and so on.

This functionality is used by ANC Pharmacy, a leader among Ukrainian pharmaceutical retailers with more than 6 million customers. The network launched five personalized triggers that allowed increase online sales by 3% for the first two months of work. At the same time the profit from the use of campaigns in Viber increased by 87%, in email – by 38%.

What’s new in eSputnik for the past year

In 2022, the team optimized the platform for working with mobile applications, added a new communication channel and expanded functionality. All this helps online networks work more precisely and conveniently with the audience, improve UX and sell more.

1. SDK

The library of API methods simplifies the integration between the application and eSputnik: with it, you do not need to configure dozens of separate calls. It allows you to automatically collect and update contacts, transmit behavioral events, send rich pushnotifications with pictures or buttons and personalize the user experience without additional code.

2. App Inbox

Message center in the site UIuser interface and application expands the reach of campaigns, generates traffic to landing pages and keeps offers longer than guns. The marketer can set the expiration date of the message so that the client sees only relevant ones. Newsletters in the channel do not require a subscription.

The tool brand Dnipro-M uses App Inbox in mass and trigger campaigns. Notifications generate twice as many orders as push. The conversion reaches 9.6%, the share of sales from direct communication.personal communication with the client – 17%. The share of profit from triggers has increased up to 20 times.

3. Informers

These are interactive widgets that allow you to inform customers about promotions, discounts, new arrivals and increase sales and engagement right on the site. Creating them is easy and fast thanks to ready-made templates and a drag’n’drop designerthe ability to grab an element on the screen with the mouse and move it. In the system, you can configure the appearance of the informer and the conditions for its display.

eSputnik gives new customers a month of CDP functionality. by promo code CDP_ITC You will get one month of use of the Advanced or Professional tariff for free when you pay for two months. Join before April 30, 2023.

4. Wishlist

In the wish list, users record products that they are ready to buy, but not right now. In order to speed up the purchase, eSputnik has implemented algorithms for the site/app and newsletters, with which you can remind customers about the products they liked, select recommendations, inform about availability and price reduction.

Such triggers are among the most effective on Ukraine’s largest marketplace. Prom.ua. Thanks to them, the company already increased sales through direct channels by 10%.

5. Landing Page Recommendations

Landing page recommendations work according to the principle of product recommendations, but instead of specific products, the block displays a selection of categories. Each one is illustrated with its own image to attract site visitors and improve UX. By clicking on such a category, the user gets to a filtered page with personalized product delivery.

Up to 40% of visitors interact with such units, and referral sales double. These landing pages are also convenient for mobile channels, where with a limited amount of messages, it is more effective to lead to a selection of relevant offers than to show a single product.

6. Predictive segments

eSputnik offers a set of ready-made segments that provide for the possibility of buying or churning customers. Businesses can quickly adjust campaigns based on a predictive model, rather than simpler decisions like “I haven’t shopped in X days.” This helps to retain those who may leave in time and is more likely to profit from potential buyers.

7. Parametric segments

The tool will reduce the time for preparing mailings for groups of the same type that differ in the value of the parameter used to construct the segment. For example, to announce promotions in different categories, now you don’t need separate segments and scenarios for each of them – only one. Instead of a specific value (product section), there will be a variable in the launch conditions, and as soon as an event with a promotion occurs, the system will automatically select contacts and launch the campaign.

Advantages of the eSputnik platform

• Business scaling within a single platform. Often a business is forced to change the service because it ceases to satisfy all needs. With eSputnik, such a problem will not arise, as it has everything to support both medium and large customers. The team is constantly working on improving and developing new tools, so even a large business can comfortably grow within the system.
• Individual approach. Businesses have the opportunity to pay for what they actually use. The company allocates a personal success manager and takes on the permanent support of CDP pro-functionality clients.
• Fast integration and customization without developers. The system has an intuitive interface, and the support service will help you solve any question.
• Data protection. eSputnik is responsible for the personal information of its customers’ users. The system is certified according to the ISO/IEC 27001:2022 standard, meets GDPR requirements, data is hosted and processed on AWS in the EU.

If you want to develop your business and constantly improve the customer experience, choose the best Ukrainian solution today.

eSputnik gives new customers a month of CDP functionality. by promo code CDP_ITC You will get one month of use of the Advanced or Professional tariff for free when you pay for two months. Join before April 30, 2023.

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