Earlier, Musk said that the social network would remove the headlines to avoid clickbait and make the overall look of the site “more aesthetic”, but later changed his mind.

On Tuesday, some users saw the revived titles, somewhat truncated due to length restrictions. Although the change, as it turned out, was a mistake or a test, since it disappeared within hours and was not officially announced.

According to Techcrunch, the titles are still present in the Android app, while iOS owners can’t see them.

Musk bought Twitter a year ago for $44 billion, making some controversial updates that drove advertisers away from the social network. These events have already caused the company’s value to drop by 72% — and is now valued by Fidelity, which has a small stake in X, at $12.5 billion. Elon himself valued the company at $19 billion in October.

Previously, Bloomberg estimated that X/Twitter’s advertising revenue in 2023 should amount to $2.5 billion — in 2022, the company earned a billion per quarter. Advertising sales now account for 70-75% of X’s total revenue, with subscriptions and data licensing accounting for the rest.