A week ago, similar discounts affected the Model 3 and Model Y in China.
In France, Tesla Model Y prices dropped to 6.7%, the Netherlands — 7.7%, Norway — 7.1%, reports CNBC. In Germany, the Model Y Long Range is currently priced at €49,990 – a 9% discount (around €5,000), while the Model Y Performance can be had for €55,990 – an 8% discount (also around €5,000).
According to Automotive News Europe, Tesla has joined Volkswagen and BYD in cutting prices after the government scrapped incentives for electric cars (although compared to the Chinese manufacturer, which “cut” prices by 15%, Tesla is taking a more measured approach).
In 2023, the Model Y became the best-selling BEV in Germany, with around 45,800 new vehicles registered. At the same time, Tesla lost the lead to Volkswagen as the best-selling BEV brand in the country.
VW reported BEV sales in Germany of 70,628 units last year. BYD has sold just 4,140 cars in the country, but plans to capture 10% of the market after its plant in Hungary starts production in a few years.
Everything will be BYD. The first cargo ship with electric cars of the Chinese giant is already on its way to Europe.
According to Electrek, the German automaker has also cut prices on the ID line in France, Belgium, Germany, Norway and other countries. Despite beating Tesla in Germany, VW fell behind in sales in France.
In 2023, VW sold 4,791 ID3s, making it only the 84th most popular model overall and the 13th best selling model. In France, the Tesla Model Y, the most popular EV, sold 37,124 units.
In Norway, VW has slashed the price of the ID3 to stay competitive in a market where 82% of sales are electric vehicles (with 20% of that going to Tesla in 2023). Belgium and Sweden will also see revised prices, with the ID3 now costing €39,990 and the ID4 €39,649 in Belgium (both now eligible for a €5,000 rebate).
Meanwhile, Tesla is halting most of its electric car production at its Giga Berlin plant, which makes the Model Y for European markets, from January 29 to February 11 due to delays in battery shipments from China due to the Red Sea shipping crisis. Volvo also rerouted deliveries and announced delays at its plant in Ghent, Belgium.
