This year, Apple may be marked by the “biggest decline” among the world’s major mobile phone brands.
TF International analyst Ming-Chi Kuo has researched Apple’s supply chain and claims that the company is not too optimistic about the supply of its iPhones in 2024 – so much so that it has reduced the volume of shipments of semiconductor components by 200 million units (15% less than last year ) ).
According to Kuo, Apple is expecting a 10-15% decrease in the supply of the iPhone 15 and future iPhone 16 models compared to the supply in 2023.
The company is also facing falling sales in China, where weekly iPhone shipments have fallen by 30-40% compared to last year. According to the analyst, sophisticated phones and generative AI functions are key advantages for premium Chinese users, but Apple does not yet offer something similar, and this is a serious drawback.
(We should also mention the return of Huawei and the ban on the use of Apple devices in Chinese government institutions and local governments).
Kuo believes that Apple is unlikely to make major changes to the design or functionality (as far as AI is concerned) of its iPhones until 2025, which is likely to trigger further declines.
