Over the past few years, Apple has been able to gain more and more market share from Android, and Apple now sells more smartphones than Samsung. But in 2023, fewer (former) Android users switched to the iPhone than the year before.
Samsung is no longer the leader of the smartphone market (for the first time since Nokia) – it was overtaken by Apple
According to a CIRP report, 13% of iPhone buyers will switch from Android to iOS in 2023. That’s down from 15% in 2022, which was the highest in five years. 2023, however, wasn’t particularly surprising for Android devices either, where most flagships were pretty iterative, and even sophisticated devices were generally relatively weak, reports 9to5Google.
The figure of 13% is not particularly low. In 2020 and 2021, this figure was at 11%, which may have been affected by the pandemic. And in 2019, it was again 13%.
However, the numbers show a trend of iPhone owners sticking with their devices, while Android users aren’t migrating too much either. While there are some advantages to switching to another platform in some cases, the downsides usually outweigh the downsides, as switching ecosystems often means reinvesting apps and games and getting used to the different features and benefits of another operating system.
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