Meizu Technology, following the example of LG, is winding down its smartphone business (or rather, what is left of it) – in the past one of the largest smartphone manufacturers, which is now owned by the Chinese automaker Geely, which said that the future is in artificial intelligence and will invest “everything in AI” .

According to a post on Weibo, the FlymeOS interface development team will start working on new AI terminal devices based on leading (globally available) AI models such as Open AI after the restructuring.

Meizu has laid the foundation for a multi-terminal experience with the announcement of Flyme Auto, an infotainment system for Geely vehicles including Polestar and Lotus that easily connects to FlymeOS 10 devices such as the recent Meizu 20 and Meizu 21 flagships.

Chairman of the board and CEO of Xingji Meizu Group Shen Ju, the life cycle of smartphones is increasing and users now upgrade their devices on average once every 4 years. He believes that the new players now offer about the same capabilities in terms of performance, smoothness of the interface, photo/video and software features. That is why Meizu decided not to release Meizu 21 Pro, Meizu 22 and Meizu 23.

In fact, Meizu has been out of the game for a long time, so now the company has formalized the current situation – that is, if we talk about supporting devices outside of China, because Meizu left the international arena years ago. At the same time, Meizu promises to continue to support current smartphone models and maintain offline stores in China.

Meizu’s new mobile OS, optimized for the new II era, should be released by the end of 2024, and with it will debut the first device with artificial intelligence. There are no specifics yet, and it is interesting that Meizu still remains in the top of the most popular brands and smartphones in Ukraine. Who else was told in a recent article devoted to the analysis of changes in the smartphone market in Ukraine since the beginning of the war.

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