Publishers will receive a handsome sum if they publish at least 3 texts per day generated by Google’s new and not yet public generative tool, Adweek reports.
Google’s program, launched last month for several independent publishers, gives them access to a beta version of a new AI tool – in exchange for publishers to provide analytics and feedback on the quality of their texts.
According to the agreement, publishers will use AI for 12 months, for which they will receive fixed payments (several thousand dollars per year), as well as additional funds for creating free content relevant to readers.
“Suggestions that this tool is being used to republish the work of other sites are inaccurate,” said a Google representative. “It is designed to help small local publishers produce high-quality content using factual content from public data sources such as local government public information offices or health authorities. These tools are not intended and cannot replace journalists in creating and fact-checking articles.”
The above-mentioned tool is not the only one that Google has created in the last two years to help with the creation of texts. Another, codenamed Genesis, can create full-length news articles and was shown to several publishers at a closed-door presentation last year, according to The New York Times.
Search Generative Experience and Gemini are now available for public use.
The Publisher Program is part of the Google News Initiative, which launched in 2018 to provide publishers with technology and training. GNI began training publishers in January, and the year-long program began in February. Under the terms of the agreement, participants must use the tool to create and publish three articles per day, one newsletter per week and one marketing campaign per month.
To create articles, publishers first compile a list of external websites that regularly publish news and reports of interest to their readers (they do not ask permission to use the texts for AI). The article then appears in a separate dashboard, and the publisher can use AI to shorten it, change the style or language. The result will be highlighted in different colors: yellow, indicating text that was almost literally duplicated from the original; red — with more different text; and blue (probably something in between).
It should be noted that previous attempts to use artificial intelligence to generate news have rarely been successful — at the beginning of last year, the CNET site had to remove dozens of AI-generated texts due to criticism and a lot of errors.
Microsoft is also quite active in introducing AI to the creation of texts. Back in 2020, the corporation tried to replace the editors of the Microsoft News and MSN services with artificial intelligence — as a result, the system confused two singers of mixed race; or even earlier examples with chatbots Tay and Zo – the first fell in love with Hitler and hated feminists overnight, and the second called Windows spyware and promoted Linux. More recently, Microsoft’s artificial intelligence “improved” The Guardian’s article about the death of a woman… an inquiry into the probable cause of death. Despite all this, the company recently started a partnership with media startup Semafor — and will pay money to create a news feed with the help of AI.
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