Days after Apple allowed iOS users in the EU to use third-party app stores, the company announced more changes to how developers can distribute their apps. Now, those developers who meet certain criteria will be able to allow users to download applications from their sites.
The Web Distribution option will be available this spring. In fact, it will allow developers to completely bypass the software distribution ecosystem for their own applications. To qualify, developers must agree to new App Store rules that pay a fee for each user install after certain thresholds. They must also be a member of the Apple Developer Program and be in good standing for at least 2 years. Among other criteria, they will need to “have an app that had more than one million first annual installs on iOS in the EU in the previous calendar year.”
By establishing certain rules to support downloads from the Internet, Apple hopes to minimize the risk that users will install pirated or malicious software. However, the company has been criticized for seemingly adhering only to the letter of the EU Digital Markets Act, rather than its spirit. Therefore, attempts to control application downloads from the Internet may also come under the scrutiny of regulatory authorities.
In addition, Apple now allows developers to run app stores that contain only their own apps. Previously, they were required to also offer applications from other developers. So companies like Epic Games, Xbox, and Meta can have iOS app stores that only feature their own apps and games.
At the same time, developers will have more options in how they can direct users to an external page to complete a purchase transaction for digital goods and services. Apple used to provide design templates for built-in promotions, discounts, and offers apps, but these are now optional. This means that companies like Spotify and Netflix can now develop links to their sites (and potentially avoid Apple’s 30% subscription fee through in-app sign-ups).
Source: Engadget
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