YouTube has announced that creators can self-flag videos that contain artificial or AI-generated content.
The corresponding flag appears when uploading and publishing a video. Authors must indicate “altered or synthetic” content that appears realistic. This includes such things as forcing a real person to say or do something they did not say or do; changing shots of real events and places; showing a “realistic scene” that did not actually exist. Some examples offered by YouTube include showing a fake tornado moving towards a real city or using deepfakes to make a real person speak in a video.
At the same time, you don’t need to flag things like beauty filters, special effects like background blur, and “obviously unrealistic content” like animation.
Like other platforms that have introduced AI content tags, YouTube’s feature relies on an honor system – creators must be honest about what appears in their videos. YouTube spokesman Jack Malone previously said the company is investing in tools to detect AI-generated content, even though AI detection software has historically been very inaccurate.
YouTube also says it can add AI disclosures to videos even if the uploader didn’t do it himself. This especially applies to cases “if modified or synthetic content is likely to confuse or mislead people.” More prominent labels will also appear on the video itself for sensitive topics such as health, elections and finance.
Source: The Verge
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