The Beeline operator and the Chinese company Xiaomi have entered into a cooperation agreement, under which a network of joint retail stores of a new format will be deployed in the Russian Federation.

It is reported that the showrooms will feature a wide range of Xiaomi smart devices. These are smartphones, wearable gadgets, set-top boxes, products for the modern smart home, etc.

In addition, shop visitors will be able to draw up contracts for Beeline’s communication services. In particular, customers will be able to purchase SIM-cards with up-to-date tariffs for smartphones and smart devices, connect online TV, use financial services, and receive full subscription services.

Finally, the stores will feature the most popular models of smartphones from other brands from the assortment of Beeline salons.

The first store of the new format has already opened its doors in the Yaroslavl region in the city of Uglich. By the end of this year, about 50 more joint salons will be opened throughout Russia, mainly in small towns.

«Residents of small towns, where it is difficult to find a large selection of smart devices in one place, will be able to purchase the latest and most popular models in our stores and immediately connect them to the Beeline network. Thanks to this format, customers will immediately receive a ready-made solution from devices and our services.“, – the operator notes.