The State Intellectual Property Office of the People’s Republic of China has announced that Xiaomi has failed to register the MIX trademark. The Beijing Intellectual Property Court indicated that a similar designation is already being used to mark another company’s electronics.

According to Chinese media reports, in application No. 29673851, filed back in 2018, the company applied for registration of the MIX trademark for such classes of gadgets as “computers, pedometers, mobile phones, sensors, etc.“The court ruled that the brand is not only in use for a long time, but also registered by another Chinese smartphone manufacturer – Meizu.

Moreover, the court also noted that a similar trademark is used by many other companies. It is noteworthy that one of the main reasons for the rejection of the claim was that the “term” MIX is used to refer to products of a “similar nature” from both Xiaomi and Meizu.

It is known that Xiaomi first unveiled the experimental flagship smartphone of the Mi MIX series in October 2016. At the same time, the Meizu MIX product appeared two months earlier. But, unlike its competitor, Meizu did not present a smartphone, but a “hybrid” mechanical watch with some smart features. The innovative Xiaomi smartphones are still being released under the Mi MIX trademark.