The app with short videos is used by more than a third of adults surveyed by Pew Research Center researchers.
Since the last survey in 2021, YouTube (especially) and Facebook have maintained their status as leaders, but TikTok has shown the fastest growth
A new survey by the Pew Research Center surveyed 5,733 American adults between May 19 and September 5, 2023 – more than a third of them use TikTok. 83% of respondents used YouTube at some point, and 68% used Facebook.
These two social networks (owned by Google and Meta respectively) have been popular with most people in different age groups. For example, 93% of people aged 18-29 used YouTube, and the video platform was popular with 60% of Americans aged 65+.
Instagram took third place overall – with 47% of users. This is followed by Pinterest (35%), TikTok (33%), LinkedIn (30%), WhatsApp (29%) and Snapchat (27%). In terms of growth, the social network owned by ByteDance stood out the most and immediately jumped in the rating by 12 points (from 21% two years ago).
The 9th place was shared by Reddit and X, each with 22%. The survey was complicated by the fact that Elon Musk’s social network changed its name, the company notes – the popularity of the updated site fell by 1% in two years. Reddit meanwhile, on the other hand, grew by 2 points from 18% in 2021, despite the controversy over the platform’s API that occurred during the polls.
Regarding the distribution by age groups, Instagram is used more often by people under 29 (78%) than by users 65+ (15%). The situation is similar in Snapchat – 65% among users under 30 and 4% for 65+. The 40-49 demographic, which includes Gen Xers and all but the youngest millennials, has particularly high rates for LinkedIn (40%), WhatsApp (38%) and Facebook (75%).
Other notable demographics include TikTok’s particular popularity among Hispanic users (49%), with women using the platform 15% more than men. X, meanwhile, is more popular among adults with an annual household income of at least $100,000. And it’s perhaps not surprising that LinkedIn, given its career orientation, has a higher percentage of respondents with at least a bachelor’s degree.
Source: Engadget
