On July 11, Alfa-Bank rebranded and changed its name to Sens Bank – earlier, the bank, as expected, notified the National Commission on Securities and the Stock Market about the changes, FinClub reports .
“Full name in Ukrainian: Joint-Stock Company Sens Bank,” the letter from the credit institution says. In English, the bank will now be called “Joint Stock Company Sense Bank”.
As for the new name “Sense Bank”, it corresponds to the name of the bank’s mobile application – Sense SuperApp.
After imposing sanctions on the Russian shareholders of Alfa-Bank, the National Bank removed them from management and appointed Bulgarian economist and ex-statesman Simeon Dyankov as their independent trusted representative. Now the administration of Alfa-Bank is abandoning the Alfa brand in order to get rid of any associations with the Russians and the aggressor country.
“The bank does not want to have anything to do with the aggressor country, even at the level of associations and a brand operating in Russia,” Mr. Dyankov emphasized in a June interview with Interfax-Ukraine.
The Ukrainian Alfa-Bank was not sanctioned, since it was classified by the NBU as systemically important and has nothing to do with the Russian shareholders that fell under the sanctions. It stores UAH 48 billion of individual deposits (6% of all deposits in Ukrainian banks) and UAH 24 billion of corporate funds. The bank serves 2.6 million individuals, 55 thousand legal entities and 88 thousand sole proprietors.
Last week, the Sense SuperApp rose to first place in the Ukrainian App Store in the “Finance” section – this happened after PrivatBank and monobank returned to the market currency conversion rate when paying by card. The fact is that Alfa-Bank continued to sell the currency for the cheapest price. Last Friday, co-founder of monobank Oleg Gorokhovsky mockingly commented on the achievement of Sense SuperApp, writing on social networks that “card tourists” had moved to Alfa-Bank.
“Privatbank” and monobank from today raised the exchange rate when paying by card to the level of the cash rate
