Hit marketing: Sony is preparing the first 100-megapixel camera and something else

At the beginning of 2020, when the trend towards ultra-high resolution (108 MP) mobile cameras was born, Sony and Honor criticized this approach . The explanation for this was simple: the tiny pixel size (less than 1 micron) “is not capable of providing decent light sensitivity and image quality.” And now, less than three years later, Digital Chat Station announced Sony’s intention to enter the 100-megapixel camera market. The reason for such a sharp change in the rhetoric of the Japanese is not mentioned, but the source indicates a desire to impose competition on Samsung, which dominates this segment. Sony’s first 100MP sensor will be part of the IMX800 series and will be introduced in the near future.

Ударились в маркетинг: Sony готовит первую 100-Мп камеру и кое-что ещё

Fortunately, the Japanese also have a much more pleasant surprise – a new top-end sensor of the IMX900 line with a huge matrix, the resolution of which has not yet been mentioned (most likely 50 megapixels). But Samsung is not far behind: the company is preparing the heir to the luxurious GN2 with an even larger sensor. Looking forward to the battle of the coolest camera phones?

© Vladimir Kovalev. mobile phone

Sourced from weibo.com

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