The cost of Xiaomi 12S Ultra has been calculated: is it far from the iPhone 13 Pro?

It’s no secret that the most expensive smartphone models bring companies the most profit, while inexpensive devices are often sold with a minimal mark-up relative to cost. That is why manufacturers tend to produce expensive flagships, such as the recent Xiaomi 12S Ultra . After studying its constituent components (BoM or Bill of Material), Counterpoint Research researchers calculated the cost of the most ambitious camera phone of the year.

Подсчитана себестоимость Xiaomi 12S Ultra: далеко ли до iPhone 13 Pro?
Подсчитана себестоимость Xiaomi 12S Ultra: далеко ли до iPhone 13 Pro?

It turned out that the junior configuration of 8/256 GB costs Xiaomi $516, while it comes to the shelves for 5999 yuan (about $899). And this time, the calculation includes the cost of assembly, testing, certification for water resistance and even packaging. Curiously, a set of four cameras (three main + front camera) and heaps of auxiliary sensors take only 15% of the cost of a smartphone ($79), yielding only to the display ($89). But the most expensive motherboard with Snapdragon 8+ Gen 1 and memory: a total of $186. In general, the cost of Xiaomi 12S Ultra falls short of the 256 GB iPhone 13 Pro ($570), not to mention the iPhone 13 Pro Max, and the latter are also sold at almost twice the cost ($1099 and $1199).

Подсчитана себестоимость Xiaomi 12S Ultra: далеко ли до iPhone 13 Pro?

© Vladimir Kovalev. mobile phone

Sourced from counterpointresearch.com

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