At night, Apple reported its fourth fiscal US quarter, which ended September 28. IPhone sales are falling, computers are buying a little, and in general there will be no Apple soon.
In fact, everything is fine.
Yes, iPhone and Mac sales are indeed lower than in the same period last year, but everything else is higher. This is the most successful quarter in the company’s history: $ 64,04 billion. And this is almost 2% more than in the fourth quarter of 2018.
We ended an exciting fiscal year 2019 with the highest fourth-quarter earnings, fueled by accelerated growth in services, wearables and iPads.
With customers and reviewers alike excited about the next generation of iPhones, the debut of the new AirPods Pro with noise canceling, and looking forward to tomorrow’s Apple TV + launch and our premier line of products and services, we’re incredibly optimistic about the upcoming holidays. stores.
Apple CEO
Smartphones are still the most profitable category, but other metrics are growing:
| Q2018 XNUMX | Q2019 XNUMX | |
| iPhone | 36,755 | 33,362 (-9,28%) |
| Poppy | 7,340 | 6,991 (-4,75%) |
| iPad | 3,983 | 4,656 (+14,45%) |
| Wearable Devices, Home and Accessories | 4,223 | 6,520 (+35,23%) |
| Services | 10,599 | 12,511 (+15,28%) |
| Total | 62,900 | 64,040 (+1,78%) |
Figures are quoted in billions of US dollars.
The company’s forecast for the next quarter is impressive:
- Revenue ranging from $ 85,5 billion to $ 89,5 billion;
- Gross Quarter Margin of 37,5 percent to 38,5 percent;
- Operating expenses between $ 9,6 billion and $ 9,8 billion;
- Other income / (expense) of $ 200 million;
- Tax deductions of 16,5 percent.
It looks like we really have a successful first quarter of 2020 ahead of us. Interestingly, Apple CFO Luca Maestri, commenting on the financial statement, said that the forecast for next quarter suggests a different release date for the new iPad Pro.
The new iPad Pro may be shown in March. The tablet will receive a ToF-camera for calculating the depth of the image and an updated processor. I want more, because the tablet does not really need a camera.
