Kia kicked off the year by removing the word “motor company” from its name, and announcing a new logo and slogan as part of its Plan S strategy to move from internal combustion to electric vehicles, mobile services and technology. autonomous driving.

On Tuesday, the company released several teasers of its first EV6 electric vehicle, which is being created as part of its Plan S strategy. The company plans to launch seven new electric vehicle models by 2027. And the success of EV6 is very important for the company, as it is intended to show investors and consumers how real its ambitious plans are.

The Kia EV6 will be the brand’s first vehicle built on the new Electric-Global Modular Platform (E-GMP). This platform is being used by Kia in conjunction with Hyundai, which has created on its basis the new compact crossover Hyundai Ioniq 5. That is, the EV6 will have in its arsenal the same range of batteries and electric motors as Hyundai.

The EV6 is a four-door crossover, which is not surprising given the popularity of such vehicles in the United States. The low front end forms a coupé-like roofline. The LED headlights have a segmented pattern. Also noteworthy is the lack of the traditional radiator grille found on vehicles with an internal combustion engine.

The company also unveiled a new naming scheme that will make it easy to identify electric vehicles in its lineup. Kia has announced that the name of its new electric vehicles will begin with the prefix “EV”. The following is a number indicating the position of the vehicle in the series. As such, the EV6 is somewhere in the middle of a future EV series.

Kia has announced that the EV6 will world premiere in the first quarter of 2021.