Tony Blair has urged Labour to reject “wokeism” and push its far-Left factions “to the margins” if it is to win power again.

The party’s former leader said that a “lurch to the far-Left … will never be electorally successful” and urged Sir Keir Starmer to continue to bring the party back to the middle ground.

The former prime minister’s call comes in a foreword to a report suggesting Labour will need a larger voter swing to win the next election than was seen during Mr Blair’s landslide victory in 1997.

Setting out a four-point plan for how Labour can return to government, Mr Blair – who was in Downing Street for a decade – said Sir Keir should “continue to push the far-Left back to the margins” of the party.

He also argued that so-called “woke” views – defined by the Oxford English Dictionary website as being “alert to injustice in society, especially racism” – should be rejected.

“We should openly embrace liberal, tolerant but common-sensical positions on the ‘culture’ issues, and emphatically reject the ‘wokeism’ of a small, though vocal, minority,” he said.

Labour’s ‘culture problem with many working-class voters’

Mr Blair said the electoral picture for Labour had been made worse in the decades leading up to the general election loss in 2019 under Jeremy Corbyn’s leadership – Labour’s worst performance since 1935 – by the fact that working class loyalty to the party had ebbed away.

Polling from Deltapoll, which questioned more than 2,500 former Labour voters and more than 3,000 individuals who remained loyal to Labour, discovered that more than 11 million ex-Labour voters failed to vote for the party in 2019, with 5.5 million turning to Boris Johnson’s Conservatives.

Mr Blair argued the party has a “culture problem with many working-class voters”, as well as a “credibility problem” with those in the centre of the political spectrum.

In what will likely be read as a vote of confidence in the current leadership, Mr Blair predicted that Labour “could do it again” and return to power for the first time since 2010, saying “the corner is turned”.

The comments are part of a foreword to a report, commissioned by the Tony Blair Institute, setting out the findings of Deltapoll’s research into why Labour voters have been abandoning the party.

Peter Kellner, in the executive summary of the From Red Walls to Red Bridges: Rebuilding Labour’s Voter Coalition report, said the “size and urgency of the task” in front of Labour “are hard to overstate”.

The former YouGov president said: “To secure a majority at the next general election, Labour needs to gain more than 120 seats.

“This will require a 12 per cent lead in the popular vote – and a swing to Labour greater than in 1997.

“The party has barely started to climb the mountain it must conquer.

“No successful opposition has been anything like as far from the winning post in the mid-term period as the Labour Party is today.”