Paramount Global is considering merging Showtime cable TV with Paramount+ streaming, offering consumers a combined online TV option in an attempt to unify audiences.
Showtime, the premium cable channel that airs shows like Twin Peaks and Dexter, has an online service available for $11 a month. Paramount+, which shows movies and series from CBS, Comedy Central, Nickelodeon, and more, starts at $5 a month for the ad-showing version.
The company already sells both services as a bundle and has made it so that people who pay for them can watch Showtime at Paramount+.
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“We are always exploring options to maximize the value of our investment by providing consumers with access to great Paramount content across a variety of services and platforms,” the company said in a statement.
The company said it had more than 43 million Paramount+ subscribers and 64 million streaming customers as of the end of June.
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Source: Bloomberg
