Huawei, once the leader in the smartphone market in China, but having lost access to chipsets, has rapidly lost market dominance in a couple of years, releasing ahead of its Chinese counterparts in the face of OPPO, Vivo and Xiaomi. At the same time, its former sub-brand Honor, which became independent at the end of 2020, began to gain momentum no less rapidly. A new report by Canalys researchers for the first quarter of 2022 says that Honor broke into the first line of sales, becoming the most popular smartphone brand in China. So, from January to March, the company managed to ship 15 million smartphones, which is three times more than in the same period a year earlier (4.9 million). At the same time, Honor’s market share soared from 5% to 20%, and the annual growth rate was 205%.

Of course, this did not pass without a trace for its competitors: the share of OPPO fell from 23 to 18%, and shipments fell from 21.0 to 13.9 million devices. Vivo was hit even harder, deliveries of which almost halved (from 21.6 to 12.2 million), and the market share decreased from 23 to 16%. The drawdown was also felt by Xiaomi, which managed to sell 10.6 million devices in the first quarter of 2022 against 13.5 a year earlier. Thus, the annual decline of OPPO, Vivo and Xiaomi was -34%, -44% and -22%. Apple was the only brand that showed growth along with Honor: the company significantly strengthened its position in China, shipping 2 million more devices (from 11.8 to 13.8 million), increasing its share from 13 to 18%.

© Vladimir Kovalev. mobile phone

Sourced from canalys.com