Foreign appetite for classic British TV shows helps producers weather Covid

ITV Studios found Love Island, Schitt’s Creek and Line of Duty were the most popular with overseas buyers, while All3Media’ strongest sales came from It’s a Sin, Midsomer Murders and All Creatures Great & Small.

Ruth Berry, the managing director of global distribution at ITV Studios, said: “As an industry, we have collectively risen to the challenge of providing our partners across the world with quality UK programming during the pandemic and it’s wonderful to see the global desire for British television remains so strong.

“From Poirot to Line of Duty, the strength of our catalogue has come into its own once again, providing our buyers with a wealth of library content as well as some of the newest and most exciting shows of the year.”

Paul Dempsey, the president of global distribution at BBC Studios, added: “British television is loved by audiences around the world and even when the pandemic interrupted new production, our rich back catalogue has kept viewers everywhere entertained.”

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