Shop this effortlessly cool Scandi brand online and find affordable fashion across womenswear, kidswear, lingerie and cosmetics. With great picks across dresses, jumpsuits and knitwear in particular, Lindex is intent on being sustainable and ethical in its manufacturing, respecting both the planet and human rights.
LNCC
Try to imagine an online, fashion- and design-led concept store, and you’ll come somewhere close to LNCC. Offering quirky, cult designer brands – think Rick Owens, Martine Rose and Off-White – this is the site for those searching for key designer pieces.
Madewell
Many Americans swear by Madewell for its denim and the website has a great guide to buying jeans. Most come in sizes 23-37 and with clear measurement and stretch-guidance for each style. The site – refreshingly, and sadly unusually – shows most pairs of jeans on 3 different model sizes. Similar to J Crew (part of the same parent company), returns are not as easy as one would hope.
Mango
The jewel in the crown on the high street at the moment, but Mango’s brick-and-mortar stores leave a lot to be desired. The website, on the other hand, has the full range of product, and is currently offering free delivery or orders over £30 and a 60 day returns window. Its sale site is also worth a peruse.
MatchesFashion
Another of the luxury “biggies”, MatchesFashion stocks over 450 brands and ships to 176 countries. Originally a bricks-and-mortar store, the owners were quick to adopt e-commerce in 2007. Now over 95% of MatchesFashion’s sales are done online; not altogether surprising as the online styling service is faultless, items arrive in beautiful marbled packaging and for some postcodes you can receive your order within 90 minutes. Returns are done through DHL so no need to even leave the house.
Miista
Miista, and its sister brand E8, fills a gap in the footwear market. With just enough ‘design’ that they feel like something special, but not to the extent that you can only wear them for special occasions. They’re the type of shoe that people will stop you and ask where they’re from (which is how I learnt about the brand).
MyTheresa
Germany’s answer to Net-a-Porter, MyTheresa stocks many of the same designers as its UK competitors. The difference? Their ‘buy’ (ie the items they choose to stock from each brand) is quite different from Net-a-Porter and Matches, so you can snap up something different to everyone else. For items stocked across many of the multi-brand retailers, it is worthwhile cross-referincing prices with international counterparts as they can vary quite substantially. MyTheresa offers 2-3 business shipping for £10 (free to orders over £500).
Net a Porter
Net a Porter is the original luxury online retailer. It offers every designer label you can think of, plus plenty of smaller brands and a huge selection of items covering “It” bags, fine jewellery, beauty and a large sustainability capsule collection.
