Have Meghan and Harry been unveiled as Ralph Lauren’s latest campaign stars? Are the Sussexes about to announce a new partnership with Gap? No (well, not that we know of), but the heavy denim theme of their 2021 Christmas card, released on Thursday, could easily be an advertising image for either of those all-American labels. 

Sat on the steps of their Montecito home, Harry, Meghan, Archie and Lilibet look like the epitome of wholesome American glamour. The photograph, lensed by their wedding photographer Alexi Lubomirski, could have been taken at any point in the past 40 years. 

What’s especially clever about the styling here is that it’s very difficult to tell whether Harry, Meghan and Archie are in bargain Gap jeans or ultra-luxe designer styles costing hundreds of dollars. They expensive, but that’s down to the glossy grooming and good lighting, rather than anything obvious in their clothes. Although there is a Succession-esque stealth wealth refusal to brandish a logo at play here, underscored by Archie and his father’s casually undone shirts (note, too, the rip in the Harry’s jeans) and Meghan’s polished navy cashmere rollneck.