There are countless upsides to shopping from independent British brands. When we do, not only do we support the local economies that they operate in but we help foster entrepreneurship, which is essential to the future of British business. What’s more, they offer a more intimate service and, often, greater transparency when it comes to sustainability.

 In fact, recent research by iStock shows that almost a  quarter of  British consumers  (23 per cent)  have shopped with smaller, local companies and brands over global ones  as a way to  show support and commitment to protecting the planet and creating a sustainable environment. 

So, as you set about your Christmas shopping this year, why not take a little time to see if there’s an independent British brand that could fulfil your gifting needs rather than defaulting to a soulless multinational. 

Here, we’ve compiled some of the best to shop now, from style and beauty to interiors, garden and food. 

Style

& Daughter

Founded by father-and-daughter team Columba and Buffy Reid in 2013, knitwear brand &Daughter has a dedicated following, and it’s easy to see why. Their beautifully-made wardrobe staples are true wear-forever pieces, from iconic Aran knits (from £325) to classic cashmere crewnecks (from £285).