However, Rolls’ brand success isn’t just underpinned by global forces and wealth creation. The company, owned by BMW since 1998, has undergone a renaissance since it moved to Goodwood in 2003.

Under the helm of CEO Torsten Muller-Otvos since 2010, the company has totally overhauled its range – ditching ageing models that were increasingly looking out of touch with the marketplace.

The entry-level, 6.6-litre Wraith coupe introduced in 2013 transformed sales and was followed by the convertible Dawn. The outsize Cullinan four-wheel drive then became the company’s first ever SUV in 2019, opening the door to younger family buyers willing to pay for a do-everything luxury lifestyle vehicle.

Next up, Rolls plans to abandon the combustion engine and produce the world’s first ultra-luxury, all-electric car. Spectre is likely to be launched at the end of 2023, a futuristic two-door coupe with huge battery power and priced in excess of £300,000.

If it arrives on time, Spectre will beat Bentley to the all-battery luxury car market and set the benchmark for others to follow. By 2030, the entire line-up of cars is expected to be electrified.

If that doesn’t tempt younger, more progressive and individual buyers, then the company’s current Black Badge offering surely will. The desire for an in-house bespoke department was driven by customers who no longer wanted the traditional walnut dashboard and cream leather seats of old.

Instead, Rolls-Royce claims the huge range of Black Badge trim and styling accessories is only limited by a customer’s imagination, which means ditching wood veneer and hide in favour of cool technical fibres, extortionate metals and all manner of rarities.

“Some of our cars have had really extraordinary interiors,” said the spokesman. “They have included pieces of meteorite, a dashboard gallery display finished in ruthenium (a rare type of platinum), silver ingots and even display parts from rare Rolls-Royce models of the past.”

Black Badge is now responsible for over 27 per cent of all Rolls-Royce sales, further boosting luxury and performance for younger, well-heeled buyers of the marque. The darkened, more edgy aesthetic is deliberately aimed at a youthful audience.  

The latest model to feature the Black Badge treatment is the £300,000+ Ghost, launched last autumn at a moonlit airfield in Oxfordshire, further illuminated by moody purple lighting.