“The Ukraine crisis didn’t start yesterday and it is not just about Ukraine,” Mr Polunchukov said, with the force of a school teacher driving home an important point.
After a section about how important it is not to be too emotional on social media, Mr Polunchukov had more advice on its perils.
“There is a lot of misinformation,” he said. “A rocket has hit a kindergarten, a column of tanks has been broken, a plane has been shot down and other information from social media.
“Absolutely when you get this information from social media, it is very important to verify the source.”
Looking to end on a more reassuring note, after Sofia said that she now understood how to behave, Mr Polunchukov faced directly into the camera.
“You are the heirs of our great country,” he told millions of watching children.