Russians will soon begin to feel the squeeze from sanctions on shop shelves and in prices as countless businesses boycott the country.

Apple, the world’s most valuable company, and Microsoft have both suspended sales of their products in the country while Google has restricted some of its services. 

Swathes of film launches and concerts have been cancelled, while sales of Volkswagen cars and Nike and H&M clothing in Russia are also being curtailed.

The boycotts will reduce the goods on offer to Russians while the price of products will rise sharply as the cost of imports is sent soaring by the rouble’s collapse.

The inflation surge will “add to the squeeze on household incomes” in Russia, according to Liam Peach, economist at Capital Economics.

“The path for inflation depends on the extent of disruption to imports, and hence whether there are any goods shortages, as well as the value of the rouble in the coming weeks and months.”

Aviation and shipping

Russian planes have been banned from entering the airspace of numerous countries, including Canada, the EU, the US and the UK.

The Kremlin has retaliated with its own bans in a move that is adding hours to some intercontinental flights. State-run airline Aeroflot has been removed from travel booking systems while Airbus will end its support of the country’s aviation industry, stopping parts being delivered and maintenance.

Global shipping giants are also joining boycotts with the world’s three biggest container lines halting cargo shipments to and from Russia. 

The cost of insurance to cover ships in the Black Sea has rocketed with an Estonian cargo ship on Thursday sinking following an explosion close to the Ukrainian port of Odessa.