Those price differences very roughly echo the Post Office survey, but they don’t single out Turkey as quite the excellent value that you might think it would be. To really get the best value there, you would probably need to travel independently and pay for your hotel directly and make the most of the strong pound while you are out there. The key thing that you have to be wary of is the airfares. While prices on the ground are very low, the cost of getting to Turkey is often higher than to Greece, and certainly to Spain. Currently, return flights in August from London to Dalaman cost from £200, the Greek Islands from about £120 and the Balearics from about £80 for example.

But, even if you have to pay a bit more to get there, Turkey surely looks like a great call this year. Even putting value for money aside, I personally think it has more to offer than its neighbour and rival, Greece. Sure, you don’t get quite the sense of escape which some of the smaller Greek Islands offer, but the Turkish coastline is astonishingly beautiful, the archaeological sites are in a league of their own and the food – in my view – is better and much more varied. And when a meal out for two – complete with a bottle of the excellent local wine – costs just £16 in Marmaris compared with £48 in Corfu, well, I rest my suitcase.